Digging deep into personalization to
drive results

Website personalization is a marketing strategy focused on creating tailored messages for specific audiences, providing each user with a personalized browsing experience on your website.

  • 82%
    HIGHER AVERAGE TIME ON SITE
  • 236%
    INCREASE IN
    ORGANIC SESSIONS
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We were getting more traffic [and] spending less money, which is always a great thing. Our SEO results have gone way up.

Greg Roth - Wheeler Machinery Co.
ABOUT

Wheeler Machinery Co.

Wheeler Machinery Co., a Caterpillar dealer in Salt Lake City, Utah has been in the business of providing exceptional customer service since 1951. When they came to us for a website redesign, it was immediately evident to us that they valued treating their customers with a sense of partnership.

INFORMATION
  • Client: 2 Website Designers
  • Website Platform: WordPress
  • Business Type: B2B
  • Client Industry: Website Design

The challange

Because providing superior service is one of Wheeler’s top priorities, a personalized content strategy fell in line perfectly with their goals. By providing a customized experience for various audience buckets, their visitors get a marketing message that is tailored specifically to them. This gives them a stronger connection to the site, and therefore makes them more likely to convert.

services

The strategy

The process started with Wheeler determining their ‘buckets,’ or different audiences, based on firmographic information. Firmographics are attributes of a group that can be used to create meaningful relationship sets. WebFX helps each of our clients determine the firmographics they want to customize for based on their business and goals. For Wheeler, this was the main industries they serve.

Business Impact

The response to the personalized content by Wheeler's site visitors has been amazing. Analytics show that visitors who saw personalized pages had an 82% higher Average Time on Site than those who did not see personalized pages. This proves that visitors that start their browsing experience with personalized content are more engaged with the site and will spend more time looking at various pages.

82%
Increase In Average Time On Site For Personalized Experiences

A full-service RV repair shop in Texas approached our WordPress website design company to improve its site design and structure and grow its online visibility. Within seven months into the campaign, we generated the following results:

+90.91%
Increase In Organic Contact Form Submissions

An events center located in North Texas came to Thrive looking to revamp its existing website and make it mobile-friendly. Our WordPress website design agency optimized the client’s site structure and eliminated unnecessary page elements. The new website brought:

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Anaheim, CA 92804

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GET YO UR

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and gear up to grow exponentially!

This is your digital marketing agency speaking. We are ready to establish and grow your business digitally, but where do we get the confidence from? Our team has helped hundreds of businesses excel with super cool websites, logos, branding, copywriting, digital marketing, and more. It’s your turn now!

Rated 4.8/5 based on 100+ reviews
Let's Get started
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GET YO UR

WEBSITE

and gear up to grow exponentially!

This is your digital marketing agency speaking. We are ready to establish and grow your business digitally, but where do we get the confidence from? Our team has helped hundreds of businesses excel with super cool websites, logos, branding, copywriting, digital marketing, and more. It’s your turn now!

Rated 4.8/5 based on 100+ reviews
Let's Get started
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